Why Promotional Products

/Why Promotional Products
Why Promotional Products

88% of people recall the advertiser on promotional products. -PPAI

8 out of 10 people own 1 to 10 promotional products and 53% use promotional products once a week or more. -PPAI

47% keep promotional products for more than a year. -PPAI

Recipients of promotional products have a significantly more positive image of a company than those who do not receive promotional products. -PPAI

A promotional product incentive and eligibility in a sweepstakes drew as many as 500 percent more referrals than an appeal letter alone. -PPAI

 Tradeshows: 71.6% of attendees who received a promotional product remembered the name of the company that gave them the product. -PPAI

Tradeshows: Including a promotional product with a pre-show mailing or an offer of a promotional product increases the likelihood of an attendee stopping by a tradeshow booth.

76.1% of participants could recall the name of the advertiser on the promotional product that they received in the past 12 months.  In comparison only 53.5% of participants could recall the name of an advertiser they had seen in a magazine or newspaper in the previous week. -PPAI

52% of participants in the study did business with the advertiser after receiving the promotional product, and 55% of participants generally kept their promotional products for more than a year.

Repeat Exposure: 22% of participants kept the promotional product that they had received for at least six months. -PPAI

The inclusion of a promotional product to a mail promotion increased the response rate by 50%. -PPAI

The use of promotional products as an incentive to respond generated four times as many responses as a sales letter alone. -PPAI

Sales people who gave promotional gifts to their customers received 22% more referrals than sales people who did not use promotional products. -PPAI




A Note From Strategic Incentives CEO

Dear Friends,

Are you struggling with how to best market your business?

Think about a 30 second TV commercial. If you can even recall it, then it appealed to you in some way, as a story of some kind. Did it make you laugh? Cry? Think about a cause? Did it make you DO something? Did you have to see it more than once to remember it? Was it shown during your favorite show or sporting event? Now think about how much it cost.  Can you create the same story for your brand or message?  Not likely, without vast resources and a sizeable advertising budget.

Tell a story

So, instead let’s tell a story with the same impact but just using different ingredients that cost a lot less and last a lot longer.  Just like a movie or well written book, your advertising campaigns need to entice your viewer into wanting to see what comes next and to DO something. Imagine your story in 3-D, being able to hold it, smell it, taste it as well as see it and hear it. Just like Emeril Lagasse, the famous chef, always wishes for “ Smellivision” because he wants his audience to smell how good his food is!

Appeal to the senses

So, let’s tell our story using promotional products. Whether used as a standalone medium or part of an integrated communications campaign, promotional products are one of the most effective forms of advertising. Promotional products are a sensory medium. Adding your story to a product turns an ordinary message into a sensory experience that your audience can smell, taste, see, hear and touch. This story will be remembered because it plays over and over. Your story will be shared, borrowed, played with, used when needed, talked about, laughed about, but ALWAYS have an impact on everyone it touches!

Play chess, not checkers

The pieces we use to tell your story are the most tangible and long-lasting form of advertising. Their unique inherent attributes fulfill a brand’s need for social, intellectual, and educational engagement and entertainment. Strategic Incentives offers incredible products and creative client services—and combined they are invaluable! We help you create winning stories by playing 3-Dimensional chess. Our chessboard uses thousands of different possible pieces. It combines these pieces in the right sequence to capture the imagination, elicit emotion, and make your audience THINK and DO.

We all know that study after study shows that promotional products are a highly cost-effective and efficient advertising medium. But, using them strategically to tell your story is an art.  With our flexible solutions, clients can implement high-impact performance programs within a specified budget, whatever the recognition needs may be. Contact us today at 888-686-8116 to learn more about customizing a specific solution to increase workplace performance through incentives.

Strategic Incentives

Effective promotional marketing matters. 

Strategic Incentives has a strong sense of how to drive results with your promotion plan. They are experts in promotional product planning.

Randall Smith
Chief Operating Officer / StarSource, LLC

Wonderful to work with!

They go the extra mile to find the perfect promotional products. I found the staff to be professional, friendly and detail oriented.

Vivi McCabe
Marketing Manager / Anthem

Exceeded my expectations

The company is built on integrity, trust, and personal service that goes above and beyond normal expectations. They follow through on deliverables in a timely manner.  

Anthony Rocca
Sr. Director of Business Development / Nokia

Highly recommended!

Thinking about breaking up with your employee recognition provider? Strategic Incentives will help free your company from a dis-engaged employee culture.

Karen Neary
Director of Nursing / Sansum Healthcare

An absolute catalyst

The world of employee recognition is changing. Change with it.  Strategic Incentives will be an absolute catalyst with your employee recognition strategy.

Sean Edwards
President/COO / GRI Bio, Inc.

Very professional

Do you believe employee recognition should be easier? Strategic Incentives has the experience to minimize stress and remove the headaches from your employee recognition strategy.

H. David Starr

Delivered measurable results

They have always served as an excellent partner, with the ability to assess business issues, formulate action plans, and ensure concepts turn into measurable results.

Clinton Gott

Contact Strategic Incentives, Inc.

If you would like information on our services, please complete the form below.
We'll send you a PDF copy of "35 Smart Ways To Use Incentive Programs".  


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Santa Barbara, CA 93101  

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