FOOD SERVICE INDUSTRY


Industry:
Food Industry

Participants:
Institutional and restaurant managers, chefs and cooks

Program Objective:
Increase market share and develop brand loyalty with chefs, cooks and restaurant managers through their food service division.

Strategic Incentives
Solution: Coupons featuring award point values are placed inside the packaging of selected products. Participants save coupon and redeem them for merchandise awards

Program Results:
After the second year of the program, the client reported a 16% increase in sales and a 7% increase in market share. The program has now been in place 20 years, the client’s sales have continued to grow and market share has been strengthened. The program has become a permanent strategic tool in their overall marketing plan.