FINANCIAL SERVICES - Major Midwest Bank Industry:


Participants:
All branch employees at acquired banks.

Program Objective:
Retain customers during the conversion of the acquired bank

Strategic Incentives Solution:
Develop a team-based retention awards program. All employees from the converted bank. Teams qualify by retaining at least 90% of all customers after the first ninety (90) days from conversion.

When a team qualifies, every member earns the equivalent of $50 in award points. All points are redeemable for merchandise featured in the 12 page Jr. Mini-max award brochure.

Program Results:
Bank has maintained an average customer retention rate equal to 103% of the target retention rate at all banks where the program has been run.