WHY IMPLEMENT AN INCENTIVES PROGRAM? Why should I implement an incentives program? It's well known that most businesses offer their employees competitive salaries and benefits. In return, the majority of these employees work hard and make a effort to do a good job to justify their compensation package. But in our highly competitive world, a good job is not necessarily enough, particularly when industry leaders are using every means available to motivate an extra level of performance from their people. Today, industry leaders are using incentives as part of their company's marketing mix to help accomplish a wide variety of business objectives. They have found that these programs are more likely to accomplish the objectives set for them when employees are motivated by positive, and immediate rewards. And, key to the bottom line, they've discovered that these programs - when properly designed and executed - pay dividends in added sales and profits and create stronger employees.