Computer Industry


Industry:
Computer/ Retail services

Participants:
1500 key resellers

Program Objective:
Motivate computer resellers during last quarter of the year

Strategic Incentives
Solution: Offer deluxe catalog merchandise and travel awards.

Target program at 1,400 key resellers and reseller sales people.

Conduct impressive kickoff of program with hundreds of prizes.

Award points (over 3-month period) for selected product sales. Points were accumulated and redeemed for merchandise and travel awards.
Sales goals were established and used as benchmark for awarding points.

Program Results:
Out of 1,483 qualified reseller participants, over 1,400 participated and 99% of these earned points for qualified sales.

Over 30,000 prizes were awarded.
The program achieved a 163% increase in sales of the projections for the quarter.