AUTOMOTIVE INDUSTRY - AFTERMARKETS


Participants:
25,000 enrolled car technicians and independent repair shops.

Program Objective:
Develop band loyalty among car technicians and independent repair shops.

Strategic Incentives
Solution: Participants are rewarded for saving and redeeming UPC codes from product box tops. To promote excitement and enthusiasm, the entire product line has been included in the program. Box Tops are redeemable for hundreds of award selections.

Program Results:
Dealer’s Choice has been running for over ten years. The client firmly believes that this program has strengthened loyalty at the installation level and that it has positively impacted their company growth throughout the tenure of the program.